The Picacho Mountain Resort Community Team

Bob Pofahl – President

For the past 25 years Robert Pofahl has been principally engaged in the management and organization of companies involved in real estate development and construction. Prior to forming Community Builders International and Picacho Mountain, Bob and his associates built several nationally recognized companies, later integrated into subsidiaries, which provided real estate and building services. Those services encompassed architectural, engineering, construction, development, property management, financing and real estate securities.

Some of Bob’s more notable accomplishments include the development of over 20 Embassy Suite Hotels, the acquisition of the Park Suite Hotel chain from Brock Hotels, and the development and sale of the Park Suite Hotel chain to the Sara Hotels of Stockholm, Sweden. In the early 1980′s Bob became convinced that the future of real estate was in mortgage backed securities. In 1985 he worked with America First Securities and E.F. Hutton to sponsor the first combined debt and equity real estate security offered on Wall Street. The offering successfully raised over $300 million for the development of residential apartments.

Karen Pofahl – Managing Partner

Karen Pofahl oversees the vertical construction projects for the Picacho Mountain development. Her major focus over the past two years has been to coordinate the design and contract management for the Willows at Picacho Mountain patio home project. Additionally, Karen is working with architects to design the next phase of vertical development, The Oaks at Picacho Mountain town homes. Prior to project management responsibilities, Karen oversaw legal and accounting activities which have now been assumed by Ruben Aguirre, the corporate CFO.

Karen is President and Executive Director of Community Resource International (CRI), a non profit community development organization committed to working with communities, homeowner associations and developers to empower residents to create better neighborhoods. In addition to CRI, Karen has been Director of King’s Kids El Paso, a youth program training and releasing young people to practically apply and share their faith and skills through service to their communities and beyond. Karen also directed the King’s Kids program in Mexico, Central America and the Caribbean for five years. A major focus was leading youth and adults in community projects such as building homes, orphanages and schools for people in need.

After graduating from the University of Texas at El Paso, Karen began her career as an escrow officer for First American Title Company. During that time she has assisted in the organization and management of construction and development companies owned and operated by the family trust. Karen handles administrative, legal, and accounting oversight for CBI and its subsidiaries, including Picacho Mountain.

Tommy Etterling – Managing Partner

Tommy Etterling is one of the Managing Partners for the Picacho Mountain Development. He coordinates all project consultants, planners and engineers. He manages the bid process for all project services. Additionally he oversees entitlements and permits, site work and utility contractors.Tommy has taken the lead role in forming the Picacho Mountain Homeowners Association. He coordinates national management and legal firms who have assisted us in organizing and drafting CC&R’s and design guidelines for the Picacho Mountain Community. Tommy also serves as the manager for CBI’s international investment groups invested in the US and Mexico.

Prior to joining Picacho Mountain, Tommy was a project manager for Noesis Inc., supervising a defense contract at the Camp Pendleton Marine Base in Southern California. In 2006 Tommy relocated from the San Diego/Baja office to be the project manager of Picacho Mountain, CBI’s master planned community development in Las Cruces, New Mexico.

Ruben Aguirre – Chief Financial Officer

Ruben Aguirre is responsible for preparing financial projections, analyzing operating & investment results, and managing financial risks. Ruben provides in-house direction of local government approvals for West Mesa Partners, Picacho Mountain and CBI projects. He is a graduate of the University of Texas at El Paso and worked in a variety of capacities in the building industry prior to joining Picacho Mountain.

Ruben joined Picacho Mountain in 2004 as a financial analyst. He also reviewed and prepared project pro formas and packages with the senior management team. He was instrumental in the entitlement process for the Picacho Mountain Master Sketch Plan which was approved in 2006.

His past experience includes managing client relations, organizational management, market research, financial analysis, administrative support and entitlement. He has served as a volunteer of Youth With A Mission and King’s Kids. He served full time with YWAM and King’s Kids in Ireland, Scotland, Wales, England, and Ghana from 1997 to 1999.

Tiffany Etterling – Director of Marketing

As the Director of Marketing, Tiffany Etterling’s primary responsibility is the coordination of corporate sales marketing strategies and materials. Tiffany coordinates CBI’s outside consultants in media, web optimization, social media and ad campaigns. She currently works with consultants like Meredith Communications, Cliffdwellers Productions, and other local and national media outlets and consulting firms. Her marketing experience includes a wide variety of industries including real estate, automotive, medical and corporate training.  Tiffany has extensive experience in the development and execution of marketing materials, strategies and concepts for both for-profit and non-profit organizations.

Prior to joining Picacho Mountain full time in 2006, Tiffany owned and operated a marketing and design firm, LandMark Media.  Landmark coordinated the marketing and advertising for one of the largest RV dealers in the United States. Her academic accomplishments include B.A. in Communications and Graphic Design and an M.A. in Journalism. Tiffany brings a wealth of experience, skill and enthusiasm to the Picacho Mountain team.

Marc brings nearly 30 years of experience in the home building industry. As a senior executive for leading national builders Toll Brothers and Shea Homes, both former Builder of the Year winners) Marc has successfully developed and built major highly amenitized master-planned communities ranging in size from 800 – 1,900 homes, on parcels of up to 1,150 acres. His communities have included championship golf courses, fitness centers, and club houses. Marc has been responsible for designing and building thousands of homes of all types – from condominiums to townhomes to luxury estate homes.

He has extensive experience in all facets of home building operations, sales and marketing, construction, home owners associations, and customer service. Marc also brings with him significant experience building for the active adult market. In 2007 Marc’s operating group was part of a division that won the prestigious J.D. Power for the highest rated customer satisfaction in the nation.

Carmela Richards joined the Picacho Mountain team in 2009 as the Sales Administrator. She works closely with the Director of Sales to achieve the highest level of customer service for our clients.Carmela is a graduate of New Mexico State University with a B.A. in Accounting. She has over ten years experience in the construction industry. Her experience includes working with a large national builder on military housing projects that bring community lifestyle to military families.

She has also worked in sales and marketing for a quality semi-custom home builder in Colorado Springs, where she was heavily involved in designing and running the options and upgrades selection center. Carmela’s experience also includes an extensive background in commercial and construction lending.

In addition to being a consultant, Gil Martinez is a limited partner in Picacho Land Development LLC. He developed the land plan, lotting, concept drainage and landscape plans for Picacho Mountain. His expertise in entitlement helped with the approval of the Picacho Mountain Master Sketch Plan in 2006.Through his nationally recognized firm, GMA Int’l., Mr. Martinez brings twenty-five years’ experience in projects as diverse and challenging as are the properties in which he has been involved. His responsibilities in Picacho Mountain are the managing and directing of a full range of master planning and design services. In addition, Mr. Martinez had been involved in numerous comprehensive projects involving recreational, golf courses, destination resort communities, residential, commercial developments and environmentally challenging properties throughout the United States, Mexico, French Polynesia, the Caribbean, Chile, Scotland, the Philippines, Japan, Thailand, Korea, Europe and Africa. (www.gmaintl.net)

Picacho Mountain Consultants:

Mr. Martinez assisted in the initial approvals for the master sketch plan approval in 2006.

Doug understands the big-picture concepts of home design and construction, allowing him to create award-winning communities across the country. Doug uses his 20+ years of experience to balance design trends with marketplace longevity and construction costs. His process has earned the confidence and recognition of developers and homebuilders through communities with outstanding sales.Doug is currently working on floor plans and village concepts for The Oaks at Picacho Mountain town home project.

John E. Small is one of the World’s most well known hospitality executives, and has perhaps the broadest and most extensive background in the travel industry. He has worked on six continents and has held key management positions at some of the world’s leading properties including the Shangri La Hotel Singapore, Block Hotels Africa, Sun City Resort, South Africa, Sugarbush Resort, Vermont, Royal Lahaina Resort, Maui, and Waiohai/Poipu Resorts, Kauai. His cruise line experience covers Sitmar Cruises, Royal Viking Line and Princess Cruise Lines. He has operated Hotels, Resorts, Safari Game Lodges and Cruise Ships. While under his management, these entities received worldwide recognition as leaders in the industry.Most recently, John was President of International Resort Management, Senior Vice President of RCI and Chief Operating Officer of RCI Management. In 2002, IRM merged with Resort Communications to form ResortCom International. During his time as Chief Operating Officer with RCIM, he was instrumental in growing RCIM from 19 resorts to over 43, in three and one half years. During his tenure, RCIM won 40 American Resort Development Association (ARDA) awards, and was also named as the Employer of Choice in the Timeshare Resort Industry by ARDA.

Mr. W David Bernard is President of Scott Hulse and Chairman the firm’s Board of Directors. He joined the firm in 1979 after serving in the U.S. Army, lastly as a trial lawyer in the Judge Advocate General’s (JAGC) Corps. Mr. Bernard’s primary areas of practice are Real Estate, Real Estate Lending, and Mergers & Acquisitions (M&A). In the M&A area, he is primarily engaged in the buying and selling of privately held companies and divisions, and cross-border U.S./Mexico transactions.Mr. Bernard has been board certified in commercial real estate by the Texas State Board of Legal Specialization since 1983. He advises clients on all aspects of the acquisition, financing, development, construction, leasing, management and sale of improved and unimproved real property as well as formation of joint ventures, partnerships and syndications of real estate projects.

Don Beasley has worked in the accounting field for 37 years. He earned his accounting degree from NMSU in 1972 and founded Beasley, Mitchell & Co LLC in November 1987, growing from a three person staff to 32. Don provides business consulting to our clients and specializes in Tax Planning and Advising for Closely Held Businesses.In addition, he spends a large amount of time assisting clients in maximizing their profits and also in the transition of their business. Don is very active in local, civic, and charitable work. He was one of the founding Board Members of the Mesilla Valley Hospice and also served as President of the New Mexico University Foundation. He has served on various Accounting boards and has lectured for various accounting organizations.