Meet your Team
This 780-acre community, in Las Cruces, New Mexico, is a real estate development of Community Builders International (CBI) and integrates a vision to create sustainable communities with an improved quality of life for residents. The development team knows that creative and feasible solutions implemented into every area of the community are the key ingredient to providing a product that will create value for generations to come. In all of its developments, CBI is committed to raising the level of quality and excellence throughout the industry and takes seriously its responsibility to both the land and its stakeholders.
Contact Us today at 888.511.9872 for more information on the Picacho Mountain development team.
Bob Pofahl - Chief Executive Officer For the past 35 years Robert Pofahl has been principally engaged in the management and organization of companies involved in real estate development and construction. Prior to forming CBI, Bob Pofahl and his associates built several nationally recognized companies, later integrated into subsidiaries, which provided real estate and building services. Those services encompassed architectural, engineering, construction, development, property management, financing and real estate securities. Bob and his related companies have been involved in over $3 Billion in real estate projects.Some of Bob's more notable accomplishments include the development of over 20 Embassy Suite Hotels, the acquisition of the Park Suite Hotel chain from Brock Hotels, and the development and sale of the Park Suite Hotel chain to the Sara Hotels of Stockholm, Sweden. In the early 1980's Bob became convinced that the future of real estate was in securitized debt and equity. In 1985 he worked with America First Securities and E.F. Hutton to sponsor the first combined debt and equity real estate security offered on Wall Street. The offering successfully raised over $300 million for the development of residential apartments. |
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Karen Pofahl - Managing Partner After graduating from the University of Texas at El Paso, Karen began her career as an escrow officer for First American Title Company. During that time she has assisted in the organization and management of construction and development companies owned and operated by the family trust. Karen's most recent focus has been in Mexico, leading youth and adults in community projects such as building homes, orphanages and schools for people in need. Karen handles administrative, legal, and accounting oversight for CBI and its subsidiaries. |
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Tommy Etterling - Chief Operating Officer |
| Ruben Aguirre - Chief Financial Officer
Ruben is a graduate of the University of Texas at El Paso and worked in a variety of capacities in the building industry prior to joining CBI. His experience includes work in client relations, organizational management, market research, financial analysis, administrative assistance and subdivision entitlement. He has served as a volunteer of Youth With A Mission and King's Kids.
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Tiffany Etterling - Director of Marketing As the Director of Marketing, Tiffany's responsibilities include development of the corporate marketing strategy and materials. Tiffany serves as director and coordinator for Picacho Mountain’s expert sales team and marketing consultants.Tiffany’s experience includes the development of marketing strategies for for-profit and non-profit organizations in a wide variety of industries including real estate, automotive, medical and corporate training. Her academic accomplishments include B.A. in Communications and Graphic Design and an M.A. in Journalism. Tiffany brings a wealth of experience, skill and enthusiasm to the CBI team. |
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Jim Sterling - Director Sales Jim has over thirty-five years experience in building sales, marketing, and customer service networks and support systems. For the last fifteen years his focus has been on incorporating sophisticated sales tracking systems that ensure high quality lead processing, effective sales training, maximization of closed sales opportunities, and accurate and timely reporting to all levels of management and ownership. Jim also has a long background in employee and customer training programs. He has taught continuing education classes in the areas of computer hardware, operating systems, and network administration at El Paso Community College. |
| Carmela Richards – Sales Administrator Carmela Richards joined the Picacho Mountain team in 2009 as the Sales Administrator. She works closely with the Director of Sales to achieve the highest level of customer service for our clients. Carmela is a graduate of New Mexico State University with a B.A. in Accounting. She has over ten years experience in the construction industry. Her experience includes working with a large national builder on military housing projects that bring community lifestyle to military families. She has also worked in sales and marketing for a quality semi-custom home builder in Colorado Springs, where she was heavily involved in designing and running the options and upgrades selection center. Carmela’s experience also includes an extensive background in commercial and construction lending. |
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Picacho Mountain Consultants: |
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Gil Martinez, GMA International - Land Planner & Designer In addition, Mr. Martinez had been involved in numerous comprehensive projects involving recreation, golf courses, destination resort communities, residential, commercial developments and environmentally challenging properties throughout the United States, Mexico, French Polynesia, the Caribbean, Chile, Scotland, the Philippines, Japan, Thailand, Korea, Europe and Africa. |
| Jorge Azcarate, CEA Group - Project Engineer CEA Group is an emerging civil engineering and architecture firm providing planning, design, project management and construction phase services throughout the Southwest. Incorporated in 2002, CEA was founded with a personal commitment to responsive professional services. The founders, Ruben Chavez, P.E., Ulises Estrada, P.E. and Jorge L. Azcarate, P.E., bring a solid foundation of over 30 years of combined civil engineering design experience to the firm. |
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Jim Coles - Construction Consultant Jim received a degree from San Diego State University in Chemical Engineering. He began his career in construction as a framing contractor and has operated companies and managed multi-family, residential and master planned projects in multiple states in the southeast. |
Karen Pofahl is President and Executive Director of Community Resource International (CRI), a non-profit community development organization committed to working with communities, homeowner associations and developers to empower residents to create better neighborhoods. In addition to CRI, Karen has been Director of King's Kids El Paso, a youth program training and releasing young people to practically apply and share their faith and skills through service to their communities and beyond. Karen also directed the King's Kids program in Mexico, Central America and the Caribbean for five years.
As Chief Executive Officer, Tommy Etterling serves as a leading force in the organization and management of Picacho Mountain, other CBI projects in the US and Mexico, and investment groups. Tommy’s passion for honesty and excellence make him perfectly suited to guide projects to completion. As the managing member of Picacho Mountain Realty, Tommy takes a lead role in the sales of estate home lots at Picacho Mountain.
Ruben Aguirre is responsible for preparing financial projections and analyzing operations for CBI projects and investments. In addition to analyzing and verifying market research to prepare projections and recommend product pricing to the CBI executive group, Ruben handles coordination of local government approvals for CBI projects. Ruben is originally from Chihuahua, Mexico, and his experience on both sides of the border is invaluable.
